Cookie policy
Last updated: 21 October 2026
This is an English translation for your convenience. In case of any difference, the Dutch version prevails. Read the Dutch version.
Cookies are small files that a website stores on your device. We only use cookies that are needed to make the website work, unless you give your consent for more.
Which cookies do we use?
| Name | Type | From | Purpose | Retention period |
|---|---|---|---|---|
afb_cookie_consent | Necessary | Afvallen & Afblijven | Remembers your cookie choice. | 12 months |
afb_sessie | Necessary | Afvallen & Afblijven | Keeps you logged in to My plans (only after logging in). | 90 days |
__stripe_mid, __stripe_sid | Necessary | Stripe | Secure payments and fraud prevention on the payment page. | 30 minutes to 1 year |
_ga, _ga_* | Analytics (consent) | Google Analytics | Anonymous statistics about the use of the website. | Up to 2 years |
_fbp | Marketing (consent) | Meta | Measuring and improving adverts on Facebook and Instagram. | 3 months |
In addition, while you are filling in the questionnaire, we temporarily store your answers in your browser (sessionStorage), so that you can continue where you left off. This data disappears when you close the tab and is only sent to us when you order a plan.
To see where visitors drop off, we store a random visit number in the same tab (afb_bezoek, sessionStorage). We use it to count which pages and questions a visit views, how long a page is open and which website the visit came from (only its name). The number disappears when you close the tab, is not shared with other parties and is not used to track you on other websites; we do not store your IP address. This falls under the exemption for analytics with little impact on your privacy, so it does not require consent. If "Do Not Track" or "Global Privacy Control" is switched on in your browser, we do not measure anything. See also our privacy policy.
Consent
We only place analytics and marketing cookies if you give your consent via the cookie banner. Refusing is just as easy as accepting and has no effect on your use of the website. You can always change your choice or withdraw your consent:
You can also delete cookies via your browser settings. You can read more about how we handle personal data in our privacy policy.